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Valuation guide
What is your adult business worth?
The factors buyers weigh, and how to get a free valuation before you decide to sell.
How buyers value an adult business
Most online businesses are priced as a multiple of profit, but the multiple depends on how safe and how scalable the income looks. We do not publish multiples because they vary by asset type and market conditions. A broker valuation reflects what comparable assets are actually fetching.
What raises value
- Profit that is steady or growing
- Diverse traffic and revenue sources
- Owned content, brand and domains
- Low owner time and documented processes
- Stable payment processing
What lowers value
- Revenue from a single source or platform
- Sharp traffic drops or ranking volatility
- Unclear content ownership
- Messy or missing financial records
- Heavy dependence on you personally
How a free valuation works
- Submit your property to Broker.xxx through their site.
- Their team reviews it against the market.
- You receive a read on how buyers are likely to value it.
- You decide whether to list, wait or keep building.
What to have ready
- A short description of the business and how it earns
- Recent monthly revenue and profit
- Traffic and subscriber figures
- Age of the business and domains
- Your reason for selling
A valuation is a starting point. The final price depends on buyer demand and negotiation. Treat any estimate as a guide, not a guarantee.
Find out what your business is worth
Broker.xxx offers a free valuation for adult websites, domains and businesses.