How to get your adult startup acquired
Five steps from first valuation to a funded close, and where our trusted partner Broker.xxx fits in.
The five steps
Selling an adult startup follows the same arc as any online business sale, with extra attention to privacy, payments and compliance. Here is what to expect when you work with Broker.xxx, our trusted partner.
Get your numbers in order
Buyers pay for proof. The cleaner your records, the more confident buyers are and the better your offers tend to be.
- 12 to 24 months of revenue and expense records
- Traffic, conversion and subscriber or member reports, broken out by source
- Payment processor statements and chargeback history
- Proof that you own your domains, content and code
Request a free valuation
Broker.xxx offers a free valuation. You submit your property through their site and their team tells you how the market is likely to value it, with no upfront cost to you.
- Describe what you run and how it makes money
- Share headline numbers you are comfortable disclosing
- Use the result to decide whether to list now or keep building
Get listed and marketed
Once you decide to go ahead, Broker.xxx's team lists the asset and markets it to its network of more than 100,000 potential buyers.
- A listing written to show buyers the opportunity
- Private handling for owners who want discretion
- Qualified buyer introductions instead of tire kickers
Review offers and negotiate
Offers arrive with different prices and terms. A broker helps you compare them on more than the headline number.
- Price, payment structure and any earn-out
- Transition support you are willing to provide
- Timeline, financing and buyer experience
Complete due diligence and close with escrow
The buyer verifies what you told them, then funds are held in escrow until the asset is handed over, so neither side carries all the risk.
- Buyer reviews financials, traffic and records
- Domains, hosting, accounts, content and processor relationships transfer
- Funds are released when the handover is complete
Before you list: a checklist
Financial
- Monthly profit and loss for the past 12 to 24 months
- Revenue by source and by product
- Payment processor reports
- Tax filings you are willing to share at diligence
Operational and legal
- Domain, hosting and account access you can transfer
- Content ownership and licensing records
- Age and consent record-keeping where your business must maintain it, such as under 18 U.S.C. § 2257 in the US
- Third-party dependencies like affiliate programs or feeds
Good to know. Timelines vary with the size of the asset, the quality of your records and buyer demand. This page is general information, not legal advice. Ask a lawyer who works with adult businesses about your own situation.
What happens next
You do not need to commit to anything to find out what your business is worth. Start with the free valuation, then decide.
Ready to get your adult startup acquired?
Request a free valuation from Broker.xxx, our trusted partner for selling adult websites, domains and businesses.